Art Direction and Illustration for Advertising

Overview

“Once the context is defined, we will explain how to find a strong insight for the definition of your concept. Connecting the points of your proposal, will help to discover a key insight that detonates the creative path.”

In this video lesson Typewear addresses the topic: Insight, which is part of the Domestika online course: Art Direction and Illustration for Advertising. Learn to structure, develop, and present a creative brand campaign.

Partial transcription of the video

“As we saw earlier, once the "brief" was defined, we were much clearer exactly what the client wants , but what is very curious is that what he asked us at first, was simply to make a poster with the allusion to the 15 of September, the patriotic month. Once we analyzed the client's responses and also analyzed the specific requests that he made to us, we could realize that we could have beyond what they asked us at first. What do I mean by this? He only asked us to develop a poster and some adaptations for a store that had allusion to the national month in Mexico, which is all September. Thi...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction and Illustration for Advertising

• Level: Beginner
• 99% positive reviews (106)
• 2958 students
• 4 units
• 16 lessons (3h 9m)
• 11 downloads

• Category

  Design, Illustration

• Areas

  Advertising, Art Direction, Creativity, Design, Design Management