Art Direction and Illustration for Advertising

Overview

“Now we will review how the points of our research are connected. With the information interpreted, defined a context and found an insight, we will give way to define the general structure, which will be the conceptual path that leads to the execution of the graphic package of our entire proposal. Finally we will show you how to add value to your proposal.”

In this video lesson Typewear addresses the topic: General structure (concept + value proposal), which is part of the Domestika online course: Art Direction and Illustration for Advertising. Learn to structure, develop, and present a creative brand campaign.

Partial transcription of the video

“Now we will see how this concept we found in the lesson previous will help us develop each of the contact points where we we will add value to the proposal that we will make Finally to the customer. We are practically halfway to Mister White. We have already made the brief, we have defined the whole context. We have found an insight and we have answered and now it's time to find the concept To all our campaign. Concept as such is what it will be called. What I mean by this? Previously we arrived at this slide, where from the guiding axis of positive values, from a Mexican context, we found ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction and Illustration for Advertising

• Level: Beginner
• 99% positive reviews (101)
• 2560 students
• 4 units
• 16 lessons (3h 9m)
• 11 downloads

• Category

  Design, Illustration

• Areas

  Advertising, Art Direction, Creativity, Design, Design Management