Art Direction and Illustration for Advertising

Overview

“Even if the client does not know it, and does not ask for it, your character must tell a story. What name does it have? How did you see? What is your hobby? Create a universe and personality to your drawings, will help you better understand your role within the concept you developed.”

In this video lesson Typewear addresses the topic: Digital Mashup V2 (character design), which is part of the Domestika online course: Art Direction and Illustration for Advertising. Learn to structure, develop, and present a creative brand campaign.

Partial transcription of the video

“Well, now that we understand the basic rules to create our characters, let move on to digitization. In this we are going to be able to put textures, details, conceptualize clothes and use the colors that we previously selected , to create a final character, or including iconography, that reinforce much more our whole concept. Let's go to that. Next we will see the creation of the characters, that unlike of the iconography, has a thousand stories much, much deeper. I'm going to talk to you about a very specific case that we developed with our friends from Sociedad Fantasma, an animation stud...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Art Direction and Illustration for Advertising

• Level: Beginner
• 99% positive reviews (106)
• 2957 students
• 4 units
• 16 lessons (3h 9m)
• 11 downloads

• Category

  Design, Illustration

• Areas

  Advertising, Art Direction, Creativity, Design, Design Management