Meaningful Visual Identity Design: From Brief to Pitch
Solving the Problem Visually
A course by Rejane Dal Bello , Graphic Designer
About the video: Solving the Problem Visually
Overview
“Now I will reveal how creating visual experiments and visualising concepts by computer, through images and by hand disclose the potential of the visual process and how these can then be analysed and edited.”
In this video lesson Rejane Dal Bello addresses the topic: Solving the Problem Visually, which is part of the Domestika online course: Meaningful Visual Identity Design: From Brief to Pitch. Understand the needs of a brand and transform complex concepts into captivating images that resonate with their audience.
Partial transcription of the video
“ Solving the Problem Visually In this lesson, I'll show you how creating a visual experiment can help you within your process and how to start the creative process. When we start a creative process, we normally stall a bit. We look at images and some references. The truth is you just need to do what you think would be good. It's the intuition at the moment that kicks in. You do what you feel first and test it out, and that energy starts rolling. How do you start? What do you need to start? It's imagination, which comes from an idea. You have to think about what the assumption would be and ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Meaningful Visual Identity Design: From Brief to Pitch
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design

Rejane Dal Bello
A course by Rejane Dal Bello
Rejane Dal Bello is an award-winning graphic designer from Brazil who is currently based in London. She was interested in art from a young age and first started working on her drawing skills as an exchange student in Lynchburg. She later enrolled in a graphic design course before studying at art college and eventually attending the School of Visual Arts in New York. From there, Rejane worked for a renowned branding company in Brazil and went on to complete a master's in social design in Rotterdam. After graduating, she was hired by Studio Dumbar, where she worked for eight years, before moving to London to work for another prestigious studio.
In 2014, Rejane started her own self-named studio, specializing in distilling complex concepts into simple and meaningful images. She is also the author of Citizen First, Designer Second, and shares her work with over 13K followers on Instagram.
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