Meaningful Visual Identity Design: From Brief to Pitch
Identifying and Using Meaning Through Visual Language
A course by Rejane Dal Bello , Graphic Designer
About the video: Identifying and Using Meaning Through Visual Language
Overview
“Now you'll see the role of two key elements of any visual identity: icons and symbols, what they are, and how to add meaning to create more potent forms of representation as visual designers.”
In this video lesson Rejane Dal Bello addresses the topic: Identifying and Using Meaning Through Visual Language, which is part of the Domestika online course: Meaningful Visual Identity Design: From Brief to Pitch. Understand the needs of a brand and transform complex concepts into captivating images that resonate with their audience.
Partial transcription of the video
“ Identifying and Using Meaning Through Visual Language In this lesson, I will talk about the two main key elements of any visual identity, icons and symbols. What they are, what they mean, and how we can use them to best represent our work. I'll talk about the key elements of a design. Designers live in a world of icons and symbols. Those are the key graphical elements between the designers and the spectators. Designers make an association between ideas, meanings, and representation for creative use during the development of a visual identity. Each has a role of representing graphically, b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Meaningful Visual Identity Design: From Brief to Pitch
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design
Rejane Dal Bello
A course by Rejane Dal Bello
Rejane Dal Bello is an award-winning graphic designer from Brazil who is currently based in London. She was interested in art from a young age and first started working on her drawing skills as an exchange student in Lynchburg. She later enrolled in a graphic design course before studying at art college and eventually attending the School of Visual Arts in New York. From there, Rejane worked for a renowned branding company in Brazil and went on to complete a master's in social design in Rotterdam. After graduating, she was hired by Studio Dumbar, where she worked for eight years, before moving to London to work for another prestigious studio.
In 2014, Rejane started her own self-named studio, specializing in distilling complex concepts into simple and meaningful images. She is also the author of Citizen First, Designer Second, and shares her work with over 13K followers on Instagram.
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- Level: Beginner
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