Meaningful Visual Identity Design: From Brief to Pitch
Using Visual Iterations
A course by Rejane Dal Bello , Graphic Designer
About the video: Using Visual Iterations
Overview
“In this lesson, I reveal my process for creatively experimenting and recording the results to share how to best use your creativity during this most creative phase of the project. How the making process can create opportunities, you may not even have conceived of yet!”
In this video lesson Rejane Dal Bello addresses the topic: Using Visual Iterations, which is part of the Domestika online course: Meaningful Visual Identity Design: From Brief to Pitch. Understand the needs of a brand and transform complex concepts into captivating images that resonate with their audience.
Partial transcription of the video
“ Using Visual Iterations In this lesson, which is my favourite, I'll show you my creative process, how I iterate images, and how I record the results. This process can reveal a lot of things that you could not even conceive yet. Now that we defined the whole boundary of the project, we intellectually understood it and analysed every base of the project, now we have the base to start sketching within the boundaries of that project and play. You may wonder why this process is so important. For me, it's the most important time because it's the time we put our ideas through tests. Normally, wh...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Meaningful Visual Identity Design: From Brief to Pitch
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design
Rejane Dal Bello
A course by Rejane Dal Bello
Rejane Dal Bello is an award-winning graphic designer from Brazil who is currently based in London. She was interested in art from a young age and first started working on her drawing skills as an exchange student in Lynchburg. She later enrolled in a graphic design course before studying at art college and eventually attending the School of Visual Arts in New York. From there, Rejane worked for a renowned branding company in Brazil and went on to complete a master's in social design in Rotterdam. After graduating, she was hired by Studio Dumbar, where she worked for eight years, before moving to London to work for another prestigious studio.
In 2014, Rejane started her own self-named studio, specializing in distilling complex concepts into simple and meaningful images. She is also the author of Citizen First, Designer Second, and shares her work with over 13K followers on Instagram.
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- Level: Beginner
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