Best seller

Meaningful Visual Identity Design: From Brief to Pitch

A course by Rejane Dal Bello , Graphic Designer

Graphic Designer. London, United Kingdom.
Joined July 2021

Understand the needs of a brand and transform complex concepts into captivating images that resonate with their audience

  • Best seller
  • 100% positive reviews (139)
  • 3852 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Understand the needs of a brand and transform complex concepts into captivating images that resonate with their audience

A course by Rejane Dal Bello

“In an increasingly image-led world of brand and visual culture, design comes to shape our opinions, our desires, and our feelings.”

As an award-winning graphic designer, this potential is something Rejane Dal Bello keeps at the forefront of her work. Through her self-named studio, she has collaborated with a range of clients, from charities to architects. She has also written a book Citizen First, Designer Second, about the lessons she’s learned during her 20-year career.

In this course, Rejane teaches you how to create meaningful visual identity systems, from the initial brief to the finished pitch. Design a brand of your choice for a new marketplace with Rejane’s unique creative process as your guide. Are you ready to create work that is meaningful, engaging, and lasting?

Read more ↓

What will you learn in this online course?

14 lessons & 19 downloads

  • 100% positive reviews (139)
  • 3852 students
  • 14 lessons (2h 34m)
  • 19 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Redesign the visual identity of a brand of your choice to help increase its reach and appeal.

Projects by course students

Who is this online course for?

This course is for designers of all levels of experience who have an interest in learning to create meaningful visual identities for brands.

Requirements and materials

Previous design experience is required.

In terms of materials, you will need access to a device with the digital design software of your choice.


Reviews

3852 Students
139 Reviews
100% Positive ratings
  • More reviews

Rejane Dal Bello

A course by Rejane Dal Bello

Teacher Plus
Graphic Designer

Rejane Dal Bello is an award-winning graphic designer from Brazil who is currently based in London. She was interested in art from a young age and first started working on her drawing skills as an exchange student in Lynchburg. She later enrolled in a graphic design course before studying at art college and eventually attending the School of Visual Arts in New York. From there, Rejane worked for a renowned branding company in Brazil and went on to complete a master's in social design in Rotterdam. After graduating, she was hired by Studio Dumbar, where she worked for eight years, before moving to London to work for another prestigious studio.

In 2014, Rejane started her own self-named studio, specializing in distilling complex concepts into simple and meaningful images. She is also the author of Citizen First, Designer Second, and shares her work with over 13K followers on Instagram.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Identity

    • What Does It Mean to Have an Identity?
    • The Designer Role
    • Identifying and Using Meaning Through Visual Language
  • U3

    Defining the Purpose

    • Understanding the Brief and Refining It
    • Defining the Core and Visual Strategy B.R.A Method
    • Research and Audit
  • U4

    Designing the Visual Identity

    • Using Visual Iterations
    • Solving the Problem Visually
    • Revealing the Creative Process
  • U5

    Develop, Review and Present

    • Refining the Visual Outcomes
    • Are You Ready to Present?
    • Presentation
  • FP

    Final project

    • Meaningful Visual Identity Design: From Brief to Pitch

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Meaningful Visual Identity Design: From Brief to Pitch. Design course by Rejane Dal Bello Best seller

Meaningful Visual Identity Design: From Brief to Pitch

A course by Rejane Dal Bello
Graphic Designer. London, United Kingdom.
Joined July 2021
  • 100% positive reviews (139)
  • 3852 students