Meaningful Visual Identity Design: From Brief to Pitch
Defining the Core and Visual Strategy B.R.A Method
A course by Rejane Dal Bello , Graphic Designer
About the video: Defining the Core and Visual Strategy B.R.A Method
Overview
“Here you will learn how to identify the inner core values of a project to create a brief for me as a designer. This ‘BRA’ method enables me to visualise the relationships at work before I start the design process. ”
In this video lesson Rejane Dal Bello addresses the topic: Defining the Core and Visual Strategy B.R.A Method, which is part of the Domestika online course: Meaningful Visual Identity Design: From Brief to Pitch. Understand the needs of a brand and transform complex concepts into captivating images that resonate with their audience.
Partial transcription of the video
“ Defining the Core and Visual Strategy B.R.A. Method In this lesson, we will learn how to identify the core value of a briefing from the perspective of a designer. I created a method called the B.R.A. method and I'll take you through that in this lesson. In the last lesson, I introduced you to two other methods. These methods are more focused on the client's perspective. How to extract information and present it back to them in a way that is relevant to them. This method, the method three, called the B.R.A. method, is more related to yourself as a designer. How you, as a visual person, ext...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Meaningful Visual Identity Design: From Brief to Pitch
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design
Rejane Dal Bello
A course by Rejane Dal Bello
Rejane Dal Bello is an award-winning graphic designer from Brazil who is currently based in London. She was interested in art from a young age and first started working on her drawing skills as an exchange student in Lynchburg. She later enrolled in a graphic design course before studying at art college and eventually attending the School of Visual Arts in New York. From there, Rejane worked for a renowned branding company in Brazil and went on to complete a master's in social design in Rotterdam. After graduating, she was hired by Studio Dumbar, where she worked for eight years, before moving to London to work for another prestigious studio.
In 2014, Rejane started her own self-named studio, specializing in distilling complex concepts into simple and meaningful images. She is also the author of Citizen First, Designer Second, and shares her work with over 13K followers on Instagram.
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