Meaningful Visual Identity Design: From Brief to Pitch

Meaningful Visual Identity Design: From Brief to Pitch

“Congrats on reaching the end of the course! Thank you again for joining me in this creative journey. I hope you now feel inspired and ready to work on your project (and all the ones to come!). Bellow, I will summarise what I wish to see on your Final Project entry to comprehend your process. Create a visual identity either from scratch ( it could be something you are working on) or update an identity already established and imagine they are expanding into new areas and need to revisit and develop their current identity. Develop a deck that shows your strategy and visual development using the B.R.A. method (1-2 pages)

Assemble a PDF showing every step you took to create your outcome visually. This second part does not need an explanation; it is a visual outcome. This section can be ten pages or 100! Don't edit this down yet! It is not a presentation; it is not edited highlights to show a client! it is purposely showing everything, even if it's crap! :-) Show me how your brain works! What I would like you to do is to reveal your process. Show how you got to your outcome. I want to see how you branched your ideas and selected the best route forward. Reveal the progress of your thinking. Now, if you're feeling up to the challenge, you are also welcome to create a final presentation deck for the client. I'd love to see it. I am looking forward to seeing it soon and chatting with you on the forum! Good luck! ”

Partial transcription of the video

“Congratulations on reaching the end of this Domestika course. I hope you enjoyed it and found it instructive. As I mentioned before, a powerful visual identity gives the brand of visibility they need in an effective way. When well developed, it should be able to translate in different formats. By following along, you can see that creating your own is super achievable. You have learned about visual identity, and to test if it works. We discussed about our roles as a designer. and also how to make an identity stands out. Next, we learn how meaning can be created by icons and symbols. You are ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Meaningful Visual Identity Design: From Brief to Pitch

• Level: Beginner
• 100% positive reviews (170)
• 5020 students
• 5 units
• 14 lessons (2h 34m)
• 4 downloads

• Category

  Design

• Areas

  Art Direction, Branding & Identity, Graphic Design, Logo Design