Meaningful Visual Identity Design: From Brief to Pitch
Course final project
A course by Rejane Dal Bello , Graphic Designer
About the final project for: Meaningful Visual Identity Design: From Brief to Pitch
Meaningful Visual Identity Design: From Brief to Pitch
“Congrats on reaching the end of the course! Thank you again for joining me in this creative journey. I hope you now feel inspired and ready to work on your project (and all the ones to come!). Bellow, I will summarise what I wish to see on your Final Project entry to comprehend your process. Create a visual identity either from scratch ( it could be something you are working on) or update an identity already established and imagine they are expanding into new areas and need to revisit and develop their current identity. Develop a deck that shows your strategy and visual development using the B.R.A. method (1-2 pages)
Partial transcription of the video
“ Final Project Congratulations on reaching the end of this Domestika course. I hope you enjoyed it and found it instructive. As I mentioned before, a powerful visual identity gives the brand the visibility they need effectively. When well developed, it should be able to translate into different formats. By following along, you can see that creating yours is super achievable. You have learned about visual identity and to test if it works. We discussed our roles as a designer and also how to make an identity stand out. Next, we learned how meaning can be created by icons and symbols. You wer...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Meaningful Visual Identity Design: From Brief to Pitch
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design
Rejane Dal Bello
A course by Rejane Dal Bello
Rejane Dal Bello is an award-winning graphic designer from Brazil who is currently based in London. She was interested in art from a young age and first started working on her drawing skills as an exchange student in Lynchburg. She later enrolled in a graphic design course before studying at art college and eventually attending the School of Visual Arts in New York. From there, Rejane worked for a renowned branding company in Brazil and went on to complete a master's in social design in Rotterdam. After graduating, she was hired by Studio Dumbar, where she worked for eight years, before moving to London to work for another prestigious studio.
In 2014, Rejane started her own self-named studio, specializing in distilling complex concepts into simple and meaningful images. She is also the author of Citizen First, Designer Second, and shares her work with over 13K followers on Instagram.
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