Meaningful Visual Identity Design: From Brief to Pitch
What Does It Mean to Have an Identity?
A course by Rejane Dal Bello , Graphic Designer
About the video: What Does It Mean to Have an Identity?
Overview
“In this lesson, you will understand what we mean by the term identity; what is a visual identity? Understanding the role of the parts of any visual identity and how to test if it works.”
In this video lesson Rejane Dal Bello addresses the topic: What Does It Mean to Have an Identity?, which is part of the Domestika online course: Meaningful Visual Identity Design: From Brief to Pitch. Understand the needs of a brand and transform complex concepts into captivating images that resonate with their audience.
Partial transcription of the video
“ What Does It Mean to Have an Identity? In this lesson, we'll understand what the term "identity" means, what does it mean to have a visual identity, what are the component parts, and also, how to test if your identity is working. The word "identity" means to be equal, like an identity card. If you have your identity card and it matches your face, it means you're recognisable. It means you have an identity. Also, it's an accurate representation that you can go on a plane. If you don't have that, you won't be able to fly. It's the same for your company. If your brand isn't identifiable, you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Meaningful Visual Identity Design: From Brief to Pitch
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design
Rejane Dal Bello
A course by Rejane Dal Bello
Rejane Dal Bello is an award-winning graphic designer from Brazil who is currently based in London. She was interested in art from a young age and first started working on her drawing skills as an exchange student in Lynchburg. She later enrolled in a graphic design course before studying at art college and eventually attending the School of Visual Arts in New York. From there, Rejane worked for a renowned branding company in Brazil and went on to complete a master's in social design in Rotterdam. After graduating, she was hired by Studio Dumbar, where she worked for eight years, before moving to London to work for another prestigious studio.
In 2014, Rejane started her own self-named studio, specializing in distilling complex concepts into simple and meaningful images. She is also the author of Citizen First, Designer Second, and shares her work with over 13K followers on Instagram.
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- 14 lessons (2h 34m)
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- Audio: English
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- Level: Beginner
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