Meaningful Visual Identity Design: From Brief to Pitch
Understanding the Brief and Refining It
A course by Rejane Dal Bello , Graphic Designer
About the video: Understanding the Brief and Refining It
Overview
“First, I will review some methods for extracting information and ordering them to prioritise the clients needs how to funnel down from lots of information to what's most important for creating an identity.”
In this video lesson Rejane Dal Bello addresses the topic: Understanding the Brief and Refining It, which is part of the Domestika online course: Meaningful Visual Identity Design: From Brief to Pitch. Understand the needs of a brand and transform complex concepts into captivating images that resonate with their audience.
Partial transcription of the video
“In this lesson, we will reveal some methods of how to extract information from the client and prioritize them. We will learn how to funnel them down into from a lot of information to the task that is needed to create a visual identity. I'm going to take you from a real world example of my own portfolio practice that I did while I was at Studio Dunbar. in Holland from the introduction and from the briefing to the final brand. And the project we're going to take you through is the Alzheimer's Netherlands Foundation. They are a nonprofit foundation that really fights for the cure for Alzheimer...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Meaningful Visual Identity Design: From Brief to Pitch
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design
Rejane Dal Bello
A course by Rejane Dal Bello
Rejane Dal Bello is an award-winning graphic designer from Brazil who is currently based in London. She was interested in art from a young age and first started working on her drawing skills as an exchange student in Lynchburg. She later enrolled in a graphic design course before studying at art college and eventually attending the School of Visual Arts in New York. From there, Rejane worked for a renowned branding company in Brazil and went on to complete a master's in social design in Rotterdam. After graduating, she was hired by Studio Dumbar, where she worked for eight years, before moving to London to work for another prestigious studio.
In 2014, Rejane started her own self-named studio, specializing in distilling complex concepts into simple and meaningful images. She is also the author of Citizen First, Designer Second, and shares her work with over 13K followers on Instagram.
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