Meaningful Visual Identity Design: From Brief to Pitch
Research and Audit
A course by Rejane Dal Bello , Graphic Designer
About the video: Research and Audit
Overview
“In this lesson, you will understand making a visual audit, looking for clues to see why the brand needs development, who their competitors are, to understand the market they are in and analyse what is necessary for them to be identifiable.”
In this video lesson Rejane Dal Bello addresses the topic: Research and Audit, which is part of the Domestika online course: Meaningful Visual Identity Design: From Brief to Pitch. Understand the needs of a brand and transform complex concepts into captivating images that resonate with their audience.
Partial transcription of the video
“ Research and Audit In this lesson, we will learn how to do a visual audit to find out why a brand needs development. We will look at the competitor's market and analyse from there what is useful for your research. Now, we'll try to understand and distil the words from the client. There is another side of the project, which is that the client comes with baggage and images of the previous brands that we can learn from, and that's where the visual audit comes from. What we do is analyse that piece of material and put it everywhere around you to understand which patterns work and which don't....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Meaningful Visual Identity Design: From Brief to Pitch
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design
Rejane Dal Bello
A course by Rejane Dal Bello
Rejane Dal Bello is an award-winning graphic designer from Brazil who is currently based in London. She was interested in art from a young age and first started working on her drawing skills as an exchange student in Lynchburg. She later enrolled in a graphic design course before studying at art college and eventually attending the School of Visual Arts in New York. From there, Rejane worked for a renowned branding company in Brazil and went on to complete a master's in social design in Rotterdam. After graduating, she was hired by Studio Dumbar, where she worked for eight years, before moving to London to work for another prestigious studio.
In 2014, Rejane started her own self-named studio, specializing in distilling complex concepts into simple and meaningful images. She is also the author of Citizen First, Designer Second, and shares her work with over 13K followers on Instagram.
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- 14 lessons (2h 34m)
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- Level: Beginner
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