Meaningful Visual Identity Design: From Brief to Pitch
The Designer Role
A course by Rejane Dal Bello , Graphic Designer
About the video: The Designer Role
Overview
“I will be looking at why and how identities work and how we see and create the visual world around us. What makes an identity stand out in a busy world of competing images? Is it possible to develop simplicity without becoming generic? ”
In this video lesson Rejane Dal Bello addresses the topic: The Designer Role, which is part of the Domestika online course: Meaningful Visual Identity Design: From Brief to Pitch. Understand the needs of a brand and transform complex concepts into captivating images that resonate with their audience.
Partial transcription of the video
“In this lesson, we will be looking at how VR identity works and why they work, and how we see and create a visual world around us. What makes it a visual identity stands out in a competing world of busy images? And is it possible to create simplicity without being generic? Why do systems exist anyway? There is a natural need for order. So the brain recognize patterns and recognize things around us, and they codify these patterns in the brain. And they do that by comparing previous experience and recognizing that pattern and bringing that in the forefront of your memory. So in a busy world o...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Meaningful Visual Identity Design: From Brief to Pitch
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design
Rejane Dal Bello
A course by Rejane Dal Bello
Rejane Dal Bello is an award-winning graphic designer from Brazil who is currently based in London. She was interested in art from a young age and first started working on her drawing skills as an exchange student in Lynchburg. She later enrolled in a graphic design course before studying at art college and eventually attending the School of Visual Arts in New York. From there, Rejane worked for a renowned branding company in Brazil and went on to complete a master's in social design in Rotterdam. After graduating, she was hired by Studio Dumbar, where she worked for eight years, before moving to London to work for another prestigious studio.
In 2014, Rejane started her own self-named studio, specializing in distilling complex concepts into simple and meaningful images. She is also the author of Citizen First, Designer Second, and shares her work with over 13K followers on Instagram.
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- 14 lessons (2h 34m)
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- Level: Beginner
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