Best seller

TikTok Strategy for Beginners

Understand Your Metrics

A course by Molly McGlew , Social Media Director, Digital Strategist, and Freelance Writer

Best seller

97% positive reviews (77)

5,524 students

Audio: English

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About the video: Understand Your Metrics

Overview

“Data shouldn’t be daunting! Therefore, I'll tell you everything you need to know about TikTok's analytics, including where to find them, why they’re important, and what to measure. ”

In this video lesson Molly McGlew addresses the topic: Understand Your Metrics, which is part of the Domestika online course: TikTok Strategy for Beginners. Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics.

Partial transcription of the video

“ Understand Your Metrics In the previous lesson, we established our commitment plan for TikTok. In this lesson, I'll show you where to find your TikTok metrics and how to use them to your advantage. Analytics are your brands' checks and balances. Analytics provide valuable insights for everything you do, whether it's your strategy work or your actual content. They matter because they give you clear audience insights directly from the TikTok platform. You can track your video performance, what's working, what's not, and how you can change things. You can see your followers, your unfollowers...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: TikTok Strategy for Beginners

Level: Beginner
97% positive reviews (77)
5524 students
4 units
14 lessons (2h 33m)
8 downloads

Category
Marketing & Business
Software
Tik Tok
Areas
Communication, Content Marketing, Digital Marketing, Marketing, Mobile Marketing, Social Media

Molly McGlew

A course by Molly McGlew

Teacher Plus

Social Media Director, Digital Strategist, and Freelance Writer

Molly McGlew is a social media director, digital strategist, and freelance writer with over 10 years of experience in her field. Her passion for building online communities began during college when she started a blog while studying graphic design. It quickly grew into a community of global connections, leading to collaborations with Vans Girls and Farfetch.

Molly went on to work in a variety of roles including social media manager at Vanity Fair where she worked on projects including the 2016 Presidential Election and The Oscars. She also worked at Condé Nast as a social strategist with brands like Vogue, GQ, The New Yorker, Bon Appetit, and WIRED. Now, she specializes in building authentic social strategies for brands and individuals. She has also written for publications like Thrillist and Field Mag.