Best seller

TikTok Strategy for Beginners

TikTok 101: Algorithm and Feeds

A course by Molly McGlew , Social Media Director, Digital Strategist, and Freelance Writer

Best seller

97% positive reviews (77)

5,524 students

Audio: English

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About the video: TikTok 101: Algorithm and Feeds

Overview

“Before I talk about strategy, let’s cover some TikTok 101. This includes TikTok’s dual-feeds, features, filters, and TikTok’s unique—and often scarily accurate—algorithm. ”

In this video lesson Molly McGlew addresses the topic: TikTok 101: Algorithm and Feeds, which is part of the Domestika online course: TikTok Strategy for Beginners. Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics.

Partial transcription of the video

“ TikTok 101: Algorithm and Feeds Now that you know about me and my influences as well as my obsession for TikTok, in this course, I'm excited to teach you everything you need to know about it. This includes the functions, features, tools, and also how to create your own strategy using content buckets, franchises, and develop your commitment to the platform that will make it worthwhile. TikTok is an insane platform right now. Before we dive into the algorithm and debunk some myths that I will definitely do for you today, let's start with an overview of TikTok's metrics. Not only is it the 7...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: TikTok Strategy for Beginners

Level: Beginner
97% positive reviews (77)
5524 students
4 units
14 lessons (2h 33m)
8 downloads

Category
Marketing & Business
Software
Tik Tok
Areas
Communication, Content Marketing, Digital Marketing, Marketing, Mobile Marketing, Social Media

Molly McGlew

A course by Molly McGlew

Teacher Plus

Social Media Director, Digital Strategist, and Freelance Writer

Molly McGlew is a social media director, digital strategist, and freelance writer with over 10 years of experience in her field. Her passion for building online communities began during college when she started a blog while studying graphic design. It quickly grew into a community of global connections, leading to collaborations with Vans Girls and Farfetch.

Molly went on to work in a variety of roles including social media manager at Vanity Fair where she worked on projects including the 2016 Presidential Election and The Oscars. She also worked at Condé Nast as a social strategist with brands like Vogue, GQ, The New Yorker, Bon Appetit, and WIRED. Now, she specializes in building authentic social strategies for brands and individuals. She has also written for publications like Thrillist and Field Mag.