TikTok Strategy for Beginners
Brand Voice: Aesthetic and Tone
A course by Molly McGlew , Social Media Director, Digital Strategist, and Freelance Writer
Joined July 2021
Joined July 2021
About the video: Brand Voice: Aesthetic and Tone
Overview
“One of the best things about TikTok is the opportunity to get creative. Therefore, I’m going to tell you what makes TikTok different from other social platforms when it comes to posting. Next, I will teach you to define the brand voice and style before posting. ”
In this video lesson Molly McGlew addresses the topic: Brand Voice: Aesthetic and Tone, which is part of the Domestika online course: TikTok Strategy for Beginners. Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics.
Partial transcription of the video
“ Brand Voice: Aesthetic and Tone Now that we've established your TikTok audience, next, we’ll go through and find your TikTok tone, aesthetic, and voice. Let's go. Before we dive into the ways you can make your TikTok aesthetically your own, let's cover the aesthetic social scale. On the left, we have the authentic look and feel, which is straightforward, very unedited, and raw. Then, on the right, we have the curated look and feel. Curated means polished, highlighted, planned, and high-res. When we think of Instagram, of course, the scale tips to the extreme curated side of things. The pl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: TikTok Strategy for Beginners
-
Category
Marketing & Business -
Software
Tik Tok -
Areas
Communication, Content Marketing, Digital Marketing, Marketing, Mobile Marketing, Social Media
Molly McGlew
A course by Molly McGlew
Molly McGlew is a social media director, digital strategist, and freelance writer with over 10 years of experience in her field. Her passion for building online communities began during college when she started a blog while studying graphic design. It quickly grew into a community of global connections, leading to collaborations with Vans Girls and Farfetch.
Molly went on to work in a variety of roles including social media manager at Vanity Fair where she worked on projects including the 2016 Presidential Election and The Oscars. She also worked at Condé Nast as a social strategist with brands like Vogue, GQ, The New Yorker, Bon Appetit, and WIRED. Now, she specializes in building authentic social strategies for brands and individuals. She has also written for publications like Thrillist and Field Mag.
- 97% positive reviews (78)
- 5,569 students
- 14 lessons (2h 33m)
- 22 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Tik Tok
