Best seller

TikTok Strategy for Beginners

Finding Your Content Buckets and Franchises

A course by Molly McGlew , Social Media Director, Digital Strategist, and Freelance Writer

Best seller

97% positive reviews (77)

5,524 students

Audio: English

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About the video: Finding Your Content Buckets and Franchises

Overview

“To begin, I’m going to teach you about creating content buckets, show you examples from other brands, and walk you through strategic thinking on how you can create your own content plan for TikTok. ”

In this video lesson Molly McGlew addresses the topic: Finding Your Content Buckets and Franchises, which is part of the Domestika online course: TikTok Strategy for Beginners. Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics.

Partial transcription of the video

“ Finding Your Content Buckets and Franchises Now that we've gone through our audience, audits, and aesthetics, we will dive into creating our content buckets and franchises. Here, I will teach you what they mean, how you can think about them for your brand and develop them as well as looking at a bunch of great examples from best-in-class creators on the platform. What is a content bucket? You can think of it pretty simply. It's a brand theme or message that is a representation of what your brand stands for. It's a value, it's what you sell, it's a product, so think of it top level. A cont...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: TikTok Strategy for Beginners

Level: Beginner
97% positive reviews (77)
5524 students
4 units
14 lessons (2h 33m)
8 downloads

Category
Marketing & Business
Software
Tik Tok
Areas
Communication, Content Marketing, Digital Marketing, Marketing, Mobile Marketing, Social Media

Molly McGlew

A course by Molly McGlew

Teacher Plus

Social Media Director, Digital Strategist, and Freelance Writer

Molly McGlew is a social media director, digital strategist, and freelance writer with over 10 years of experience in her field. Her passion for building online communities began during college when she started a blog while studying graphic design. It quickly grew into a community of global connections, leading to collaborations with Vans Girls and Farfetch.

Molly went on to work in a variety of roles including social media manager at Vanity Fair where she worked on projects including the 2016 Presidential Election and The Oscars. She also worked at Condé Nast as a social strategist with brands like Vogue, GQ, The New Yorker, Bon Appetit, and WIRED. Now, she specializes in building authentic social strategies for brands and individuals. She has also written for publications like Thrillist and Field Mag.