Best seller

TikTok Strategy for Beginners

Content Planning and Engaging with Your Audience

A course by Molly McGlew , Social Media Director, Digital Strategist, and Freelance Writer

Best seller

97% positive reviews (77)

5,524 students

Audio: English

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About the video: Content Planning and Engaging with Your Audience

Overview

“Content is king, but so is thoughtful engagement! In this lesson, you'll learn why it’s important to participate on TikTok regardless of your strategy, so you can understand the platform nuances and community. ”

In this video lesson Molly McGlew addresses the topic: Content Planning and Engaging with Your Audience, which is part of the Domestika online course: TikTok Strategy for Beginners. Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics.

Partial transcription of the video

“ Content Planning & Engaging with Your Audience Now that our content is created, in this lesson, we'll put pen to paper to commit through our calendars, our content cadence, and more. Let's get started. Give your evergreen TikTok content a homebase. This is a fun one because I'll teach you many little hacks and process updates that you can do if you have never done strategy at all. These will be ways for you to engage with your audience but first and foremost, learn the tricks of the social media trade and think about how we can bring them to TikTok. If you work in social media professiona...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: TikTok Strategy for Beginners

Level: Beginner
97% positive reviews (77)
5524 students
4 units
14 lessons (2h 33m)
8 downloads

Category
Marketing & Business
Software
Tik Tok
Areas
Communication, Content Marketing, Digital Marketing, Marketing, Mobile Marketing, Social Media

Molly McGlew

A course by Molly McGlew

Teacher Plus

Social Media Director, Digital Strategist, and Freelance Writer

Molly McGlew is a social media director, digital strategist, and freelance writer with over 10 years of experience in her field. Her passion for building online communities began during college when she started a blog while studying graphic design. It quickly grew into a community of global connections, leading to collaborations with Vans Girls and Farfetch.

Molly went on to work in a variety of roles including social media manager at Vanity Fair where she worked on projects including the 2016 Presidential Election and The Oscars. She also worked at Condé Nast as a social strategist with brands like Vogue, GQ, The New Yorker, Bon Appetit, and WIRED. Now, she specializes in building authentic social strategies for brands and individuals. She has also written for publications like Thrillist and Field Mag.