TikTok Strategy for Beginners
Audit
A course by Molly McGlew , Social Media Director, Digital Strategist, and Freelance Writer
Joined July 2021
About the video: Audit
Overview
“What is an audit, and why is it important? Once you know your strategy structure, it's time to understand the audit. In this lesson, I’m going to explain in depth the audit process and teach you how to do this for any brand on TikTok. ”
In this video lesson Molly McGlew addresses the topic: Audit , which is part of the Domestika online course: TikTok Strategy for Beginners. Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics.
Partial transcription of the video
“ Audit In the previous lesson, we learned all five parts of our strategy outline. In this lesson, we'll cover the audit process. How it looks, what you can use as tools, and how to do it. Without further ado, let's dive in. First, before we start this process, I'll introduce you to the brand that will be my final project for the course, Skida. Skida is a lifestyle accessories brand based in Burlington, Vermont. They create headwear, bandanas, neckerchiefs, and all sorts of things. They're known for their ski headwear across all the ski towns in the USA. They are a great example of a women-...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: TikTok Strategy for Beginners
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Category
Marketing & Business -
Software
Tik Tok -
Areas
Communication, Content Marketing, Digital Marketing, Marketing, Mobile Marketing, Social Media

Molly McGlew
A course by Molly McGlew
Molly McGlew is a social media director, digital strategist, and freelance writer with over 10 years of experience in her field. Her passion for building online communities began during college when she started a blog while studying graphic design. It quickly grew into a community of global connections, leading to collaborations with Vans Girls and Farfetch.
Molly went on to work in a variety of roles including social media manager at Vanity Fair where she worked on projects including the 2016 Presidential Election and The Oscars. She also worked at Condé Nast as a social strategist with brands like Vogue, GQ, The New Yorker, Bon Appetit, and WIRED. Now, she specializes in building authentic social strategies for brands and individuals. She has also written for publications like Thrillist and Field Mag.
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