Best seller

TikTok Strategy for Beginners

Audit

A course by Molly McGlew , Social Media Director, Digital Strategist, and Freelance Writer

Social Media Director, Digital Strategist, and Freelance Writer. Providence, United States.
Joined July 2021
Best seller
97% positive reviews (78)
5,567 students
Audio: English
English · Spanish · Portuguese · German · French · Italian · Polish · Dutch

About the video: Audit

Overview

“What is an audit, and why is it important? Once you know your strategy structure, it's time to understand the audit. In this lesson, I’m going to explain in depth the audit process and teach you how to do this for any brand on TikTok. ”

In this video lesson Molly McGlew addresses the topic: Audit , which is part of the Domestika online course: TikTok Strategy for Beginners. Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics.

Partial transcription of the video

“ Audit In the previous lesson, we learned all five parts of our strategy outline. In this lesson, we'll cover the audit process. How it looks, what you can use as tools, and how to do it. Without further ado, let's dive in. First, before we start this process, I'll introduce you to the brand that will be my final project for the course, Skida. Skida is a lifestyle accessories brand based in Burlington, Vermont. They create headwear, bandanas, neckerchiefs, and all sorts of things. They're known for their ski headwear across all the ski towns in the USA. They are a great example of a women-...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: TikTok Strategy for Beginners

  • Level: Beginner
  • 97% positive reviews (78)
  • 5567 students
  • 4 units
  • 14 lessons (2h 33m)
  • 8 downloads
  • Category

    Marketing & Business
  • Software

    Tik Tok
  • Areas

    Communication, Content Marketing, Digital Marketing, Marketing, Mobile Marketing, Social Media

Molly McGlew

Molly McGlew
A course by Molly McGlew

Teacher Plus
Social Media Director, Digital Strategist, and Freelance Writer

Molly McGlew is a social media director, digital strategist, and freelance writer with over 10 years of experience in her field. Her passion for building online communities began during college when she started a blog while studying graphic design. It quickly grew into a community of global connections, leading to collaborations with Vans Girls and Farfetch.

Molly went on to work in a variety of roles including social media manager at Vanity Fair where she worked on projects including the 2016 Presidential Election and The Oscars. She also worked at Condé Nast as a social strategist with brands like Vogue, GQ, The New Yorker, Bon Appetit, and WIRED. Now, she specializes in building authentic social strategies for brands and individuals. She has also written for publications like Thrillist and Field Mag.


  • 97% positive reviews (78)
  • 5,567 students
  • 14 lessons (2h 33m)
  • 22 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
TikTok Strategy for Beginners. Marketing, and Business course by Molly McGlew Best seller

TikTok Strategy for Beginners

A course by Molly McGlew
Social Media Director, Digital Strategist, and Freelance Writer. Providence, United States.
Joined July 2021
  • 97% positive reviews (78)
  • 5,567 students