TikTok Strategy for Beginners
Creating Your Content
A course by Molly McGlew , Social Media Director, Digital Strategist, and Freelance Writer
Joined July 2021
Joined July 2021
About the video: Creating Your Content
Overview
“Here, I'll teach you how to think more specifically about content. Next, I’ll talk about what a content franchise is with examples, and I will explain to you why they’re helpful. Finally, you'll see different ways to come up with your own content. ”
In this video lesson Molly McGlew addresses the topic: Creating Your Content, which is part of the Domestika online course: TikTok Strategy for Beginners. Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics.
Partial transcription of the video
“So now that we know our content buckets and content franchises, in this lesson, we'll learn how to create our content. Let's go. We're going to use the pieces of our puzzle, which have been our audit, our audience and our aesthetic to really put together our content strategy, our content buckets and franchises. I'm also going to walk you through some examples that I did for my client, Skita, so that you can see how this comes to life through my own work and even how to post it once it's ready to go. through all the interviews and stakeholder conversations that I had with the founder, throug...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: TikTok Strategy for Beginners
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Category
Marketing & Business -
Software
Tik Tok -
Areas
Communication, Content Marketing, Digital Marketing, Marketing, Mobile Marketing, Social Media
Molly McGlew
A course by Molly McGlew
Molly McGlew is a social media director, digital strategist, and freelance writer with over 10 years of experience in her field. Her passion for building online communities began during college when she started a blog while studying graphic design. It quickly grew into a community of global connections, leading to collaborations with Vans Girls and Farfetch.
Molly went on to work in a variety of roles including social media manager at Vanity Fair where she worked on projects including the 2016 Presidential Election and The Oscars. She also worked at Condé Nast as a social strategist with brands like Vogue, GQ, The New Yorker, Bon Appetit, and WIRED. Now, she specializes in building authentic social strategies for brands and individuals. She has also written for publications like Thrillist and Field Mag.
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