Best seller

TikTok Strategy for Beginners

Creating Your Content

A course by Molly McGlew , Social Media Director, Digital Strategist, and Freelance Writer

Best seller

97% positive reviews (77)

5,524 students

Audio: English

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About the video: Creating Your Content

Overview

“Here, I'll teach you how to think more specifically about content. Next, I’ll talk about what a content franchise is with examples, and I will explain to you why they’re helpful. Finally, you'll see different ways to come up with your own content. ”

In this video lesson Molly McGlew addresses the topic: Creating Your Content, which is part of the Domestika online course: TikTok Strategy for Beginners. Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics.

Partial transcription of the video

“ Creating Your Content Now we know our content buckets and content franchises. In this lesson, we'll learn to create our content. Let's go. We'll use the pieces of our puzzle, which are our audit, our audience, and our aesthetic, to put together our content strategy and our content buckets and franchises. I'll also walk you through some examples I did for my client, Skida, so you can see how this comes to life through my work and how to post it once it's ready to go. Through the interviews and stakeholder conversations I had with their founder, through research about the brand using the au...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: TikTok Strategy for Beginners

Level: Beginner
97% positive reviews (77)
5524 students
4 units
14 lessons (2h 33m)
8 downloads

Category
Marketing & Business
Software
Tik Tok
Areas
Communication, Content Marketing, Digital Marketing, Marketing, Mobile Marketing, Social Media

Molly McGlew

A course by Molly McGlew

Teacher Plus

Social Media Director, Digital Strategist, and Freelance Writer

Molly McGlew is a social media director, digital strategist, and freelance writer with over 10 years of experience in her field. Her passion for building online communities began during college when she started a blog while studying graphic design. It quickly grew into a community of global connections, leading to collaborations with Vans Girls and Farfetch.

Molly went on to work in a variety of roles including social media manager at Vanity Fair where she worked on projects including the 2016 Presidential Election and The Oscars. She also worked at Condé Nast as a social strategist with brands like Vogue, GQ, The New Yorker, Bon Appetit, and WIRED. Now, she specializes in building authentic social strategies for brands and individuals. She has also written for publications like Thrillist and Field Mag.