Best seller

TikTok Strategy for Beginners

Audience: Current and Target

A course by Molly McGlew , Social Media Director, Digital Strategist, and Freelance Writer

Best seller

97% positive reviews (78)

5,566 students

Audio: English

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About the video: Audience: Current and Target

Overview

“Here, I'll teach you how to look at who your current audience is. I will also share with you tips on seeing what is happening in your ideal communities and more.”

In this video lesson Molly McGlew addresses the topic: Audience: Current and Target , which is part of the Domestika online course: TikTok Strategy for Beginners. Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics.

Partial transcription of the video

“ Audience: Current and Target Now you know how to audit. In this lesson, I'll teach you how to find your audience on TikTok and also use existing tools you already have. Let's get started. Audience: Overview Before starting, let's quickly recap our audience overview in general. Whether it's for your brand or your final project, this is what you should think about. The first one will be your current audience. This is simply what you already know based on your tools and brand audience, whether it's online or in real life. You can also pull audiences and information from other content creatio...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: TikTok Strategy for Beginners

Level: Beginner
97% positive reviews (78)
5566 students
4 units
14 lessons (2h 33m)
8 downloads

Category
Marketing & Business
Software
Tik Tok
Areas
Communication, Content Marketing, Digital Marketing, Marketing, Mobile Marketing, Social Media

Molly McGlew

A course by Molly McGlew

Teacher Plus

Social Media Director, Digital Strategist, and Freelance Writer

Molly McGlew is a social media director, digital strategist, and freelance writer with over 10 years of experience in her field. Her passion for building online communities began during college when she started a blog while studying graphic design. It quickly grew into a community of global connections, leading to collaborations with Vans Girls and Farfetch.

Molly went on to work in a variety of roles including social media manager at Vanity Fair where she worked on projects including the 2016 Presidential Election and The Oscars. She also worked at Condé Nast as a social strategist with brands like Vogue, GQ, The New Yorker, Bon Appetit, and WIRED. Now, she specializes in building authentic social strategies for brands and individuals. She has also written for publications like Thrillist and Field Mag.