TikTok Strategy for Beginners
A Guide to TikTok’s Tools 2
A course by Molly McGlew , Social Media Director, Digital Strategist, and Freelance Writer
Joined July 2021
About the video: A Guide to TikTok’s Tools 2
Overview
“ During this lesson, you'll continue learning to connect with the TikTok community and to create content using the platform. ”
In this video lesson Molly McGlew addresses the topic: A Guide to TikTok’s Tools 2, which is part of the Domestika online course: TikTok Strategy for Beginners. Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics.
Partial transcription of the video
“ A Guide to TikTok’s Tools Now that you know the effects in the Sound library, I'll do the text and show you quickly how that works. This is my Louise video, I'll say, "Louise loves tennis." It's a great way of customizing and making sure the message is clear by using these tools, text, and adding captions. For example, I can customize it by using different fonts. All of this is done easily here. You can move it around, which is very crucial. Note that if you put your text too high up or too low, you'll see where Skida's caption and account information goes. It's very subtle, but as a rule...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: TikTok Strategy for Beginners
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Category
Marketing & Business -
Software
Tik Tok -
Areas
Communication, Content Marketing, Digital Marketing, Marketing, Mobile Marketing, Social Media

Molly McGlew
A course by Molly McGlew
Molly McGlew is a social media director, digital strategist, and freelance writer with over 10 years of experience in her field. Her passion for building online communities began during college when she started a blog while studying graphic design. It quickly grew into a community of global connections, leading to collaborations with Vans Girls and Farfetch.
Molly went on to work in a variety of roles including social media manager at Vanity Fair where she worked on projects including the 2016 Presidential Election and The Oscars. She also worked at Condé Nast as a social strategist with brands like Vogue, GQ, The New Yorker, Bon Appetit, and WIRED. Now, she specializes in building authentic social strategies for brands and individuals. She has also written for publications like Thrillist and Field Mag.
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- Level: Beginner
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