Best seller

TikTok Strategy for Beginners

Influences

A course by Molly McGlew , Social Media Director, Digital Strategist, and Freelance Writer

Best seller

97% positive reviews (77)

5,525 students

Audio: English

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About the video: Influences

Overview

“Here, I’ll share with you some of my favorite TikTokers who are innovating on the platform. I'll also introduce you to some of my favorite brands on, and off, the web.”

In this video lesson Molly McGlew addresses the topic: Influences , which is part of the Domestika online course: TikTok Strategy for Beginners. Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics.

Partial transcription of the video

“ Influences In the last lesson, we covered a bit about me, my experiences, my projects, and my passion for social media, but in this lesson, we'll cover some of my influences, including all the things that make me super excited about being here today. One of my very specific inspirations is "The Muppets" and Jim Henson. As a social media person who's worked in various places, I'm always behind the scenes capturing content or helping brands amplify their message through the work I do BTS. I love Jim Henson, "The Muppets," and all of the muppeteers because they're ultimately creating the exp...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: TikTok Strategy for Beginners

Level: Beginner
97% positive reviews (77)
5525 students
4 units
14 lessons (2h 33m)
8 downloads

Category
Marketing & Business
Software
Tik Tok
Areas
Communication, Content Marketing, Digital Marketing, Marketing, Mobile Marketing, Social Media

Molly McGlew

A course by Molly McGlew

Teacher Plus

Social Media Director, Digital Strategist, and Freelance Writer

Molly McGlew is a social media director, digital strategist, and freelance writer with over 10 years of experience in her field. Her passion for building online communities began during college when she started a blog while studying graphic design. It quickly grew into a community of global connections, leading to collaborations with Vans Girls and Farfetch.

Molly went on to work in a variety of roles including social media manager at Vanity Fair where she worked on projects including the 2016 Presidential Election and The Oscars. She also worked at Condé Nast as a social strategist with brands like Vogue, GQ, The New Yorker, Bon Appetit, and WIRED. Now, she specializes in building authentic social strategies for brands and individuals. She has also written for publications like Thrillist and Field Mag.