Best seller

TikTok Strategy for Beginners

Strategy Outline

A course by Molly McGlew , Social Media Director, Digital Strategist, and Freelance Writer

Best seller

97% positive reviews (78)

5,569 students

Audio: English

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About the video: Strategy Outline

Overview

“Here I will share with you the strategy work I’ll be doing by walking you through the full outline of the project. So you can create a TikTok strategy! ”

In this video lesson Molly McGlew addresses the topic: Strategy Outline, which is part of the Domestika online course: TikTok Strategy for Beginners. Grow your TikTok community by understanding its algorithm to build a strategic outline for content and metrics.

Partial transcription of the video

“ Strategy Outline Now that you know the ways you can create content on TikTok, I'll show you the ways to build out your content strategy for TikTok. Let's start with the first part, which is the audit. Here is your main category. What we'll work on within the audit is looking at your accounts, so your brand. And your competitors, which we'll call the comp set. If you have an account, you can see what content you're currently doing, so we'll look at the metrics. That includes any content that you've posted, looking at performance, and what your current analytics are, but it will also be for...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: TikTok Strategy for Beginners

Level: Beginner
97% positive reviews (78)
5569 students
4 units
14 lessons (2h 33m)
8 downloads

Category
Marketing & Business
Software
Tik Tok
Areas
Communication, Content Marketing, Digital Marketing, Marketing, Mobile Marketing, Social Media

Molly McGlew

A course by Molly McGlew

Teacher Plus

Social Media Director, Digital Strategist, and Freelance Writer

Molly McGlew is a social media director, digital strategist, and freelance writer with over 10 years of experience in her field. Her passion for building online communities began during college when she started a blog while studying graphic design. It quickly grew into a community of global connections, leading to collaborations with Vans Girls and Farfetch.

Molly went on to work in a variety of roles including social media manager at Vanity Fair where she worked on projects including the 2016 Presidential Election and The Oscars. She also worked at Condé Nast as a social strategist with brands like Vogue, GQ, The New Yorker, Bon Appetit, and WIRED. Now, she specializes in building authentic social strategies for brands and individuals. She has also written for publications like Thrillist and Field Mag.