Writing Techniques: Define Your Brand

Overview

“Now we are going to structure the presentation of the project of this course and I will give you some tips to write your brand story. Defining or creating the brand is not difficult, but when we have to create the story it is important to know where to start from. What should I pay attention to? Should I elaborate my writing step by step? Do I need an editor? Is it an individual or team process? In short: How do I write the story/definition of my brand?”

In this video lesson Pancho González addresses the topic: Creating the Presentation, which is part of the Domestika online course: Writing Techniques: Define Your Brand. Learn how to create a story that defines and communicates powerful, positive brand values and actions.

Partial transcription of the video

“Create the presentation In this lesson we will create the Inbrax brand presentation, which will allow us to reflect and transmit everything we have learned during the course. CREATING YOUR BRAND STORY PRESENTATION Let's then create the presentation of the history of the brand they created or chose. Let's remember the structure of the final project. It is a presentation, a PowerPoint, with these five points where they will present the brand, chosen or created, will define the personality with a focus on social impact for this brand, the mission, vision and values of this brand, to then write...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Writing Techniques: Define Your Brand

• Level: Beginner
• 100% positive reviews (10)
• 439 students
• 4 units
• 12 lessons (2h 23m)
• 10 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Branding & Identity, Communication, Copywriting, Narrative, Storytelling, Writing