Writing Techniques: Define Your Brand
Presenting the Case Study
A course by Pancho González , Advertising Specialist
About the video: Presenting the Case Study
Overview
“Now I will explain to you in broad strokes what the course project will consist of. I will also give you the minimum necessary tools so that you can start working on it, guiding you with the brand that I chose as an example: Inbrax.”
In this video lesson Pancho González addresses the topic: Presenting the Case Study, which is part of the Domestika online course: Writing Techniques: Define Your Brand. Learn how to create a story that defines and communicates powerful, positive brand values and actions.
Partial transcription of the video
“Presentation of the case study In this video I will introduce you to Inbrax, brand on which we will be working throughout the course. CASE STUDY PRESENTATION What do I really gain when I finish this final project? You may be wondering, it's a very legitimate question. Several things, and I hope to make them very clear in this lesson. You will be able to generate a script, a story or a definition for a brand. A brand that you can invent or just take any brand that is on the market and let it be something that inspires them a lot and allow you to write and throw all that creativity that they ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Techniques: Define Your Brand
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Communication, Copywriting, Narrative, Storytelling, Writing
Pancho González
A course by Pancho González
With more than 20 years' experience in advertising under his belt, Pancho González is the cofounder and creative director of the Inbrax agency, as well as director and VP of IAB Chile. He was named one of the Top 25 Creative Directors 2021 and Top 100 Creative Leaders 2021 by Creativepool, London.
A panel member for some of the biggest advertising festivals in the world, on his own shelves you'll find more than 170 renowned national and international awards such as Cannes, ADC, New York Festivals, FIAP, Webby Awards, Ojo de Iberoamérica, and Grand Effie, to name just a few.
- 100% positive reviews (10)
- 440 students
- 12 lessons (2h 23m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
