Writing Techniques: Define Your Brand

Overview

“There are several ways to present the definition of your brand or its history: presentations, Keynotes, key visuals, video cases, infographics, stories, speeches, slogans, etc. Next, I will show you some ideas or formats of how you could pimp, fix or “pimp” your presentation. The truth is that today we live in a very visual society (rather audiovisual), so making your story in a video would be very useful (only if you can do it, the important thing is to make the project as I showed you during the lessons ).”

In this video lesson Pancho González addresses the topic: Other Ways to Present the Brand Definition, which is part of the Domestika online course: Writing Techniques: Define Your Brand. Learn how to create a story that defines and communicates powerful, positive brand values and actions.

Partial transcription of the video

“Other ways to present the brand definition Now that we have finished with Inbrax, In this lesson I will teach you other ways to define your brand. HOW ELSE CAN I PRESENT MY BRAND DEFINITION? How else can we present the brand definition that we created with positive impact? Let's reflect for a moment. What could we do? How else could we develop it? Let's do it with a template, with a PowerPoint, that we mount it and that it gives us a structure. That is the beginning for me of a job that will develop over the years if you do it for a brand and also for a personal brand, and therefore we must...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Writing Techniques: Define Your Brand

• Level: Beginner
• 100% positive reviews (10)
• 441 students
• 4 units
• 12 lessons (2h 23m)
• 10 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Branding & Identity, Communication, Copywriting, Narrative, Storytelling, Writing