Writing Techniques: Define Your Brand
What Can or Should I Do with the Brand?
A course by Pancho González , Advertising Specialist
About the video: What Can or Should I Do with the Brand?
Overview
“I will start by explaining to you the field of action that the definition or writing of a brand or its history has. Without a doubt, the project you do will be the beginning of a path that will depend only on how passionate you are about writing for a brand or what you have to do every day in your professional or personal world. Let's remember that writing the definition of our own brand can also be another path that this course takes you. Through some examples, I will show you the potential use of the definition of brand writing with a focus on positive impact.”
In this video lesson Pancho González addresses the topic: What Can or Should I Do with the Brand?, which is part of the Domestika online course: Writing Techniques: Define Your Brand. Learn how to create a story that defines and communicates powerful, positive brand values and actions.
Partial transcription of the video
“What can or should I do with the brand? In this video we will see how to take a brand to the future and the different possibilities we have to achieve it. IS MY TRADEMARK DEED READY FOR THE WORLD TO KNOW? You have to ask yourself: Is my brand writing ready for the world to see? Let's see. What can or should I do with my brand? We have already created the script. What else could we generate with this material? Here I want to comment that the writing of the definition of a brand For me it is the beginning of a path. For many of you, this may have come this far. and well, it is respectable, bu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Techniques: Define Your Brand
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Communication, Copywriting, Narrative, Storytelling, Writing
Pancho González
A course by Pancho González
With more than 20 years' experience in advertising under his belt, Pancho González is the cofounder and creative director of the Inbrax agency, as well as director and VP of IAB Chile. He was named one of the Top 25 Creative Directors 2021 and Top 100 Creative Leaders 2021 by Creativepool, London.
A panel member for some of the biggest advertising festivals in the world, on his own shelves you'll find more than 170 renowned national and international awards such as Cannes, ADC, New York Festivals, FIAP, Webby Awards, Ojo de Iberoamérica, and Grand Effie, to name just a few.
- 100% positive reviews (10)
- 439 students
- 12 lessons (2h 23m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
