Writing Techniques: Define Your Brand
Working on the Naming
A course by Pancho González , Advertising Specialist
About the video: Working on the Naming
Overview
“Next, I will teach you what the Naming concept of a brand is. How to make an impact with it? What characteristics does a good Naming have? Is it innovative? Is it easy to remember?”
In this video lesson Pancho González addresses the topic: Working on the Naming, which is part of the Domestika online course: Writing Techniques: Define Your Brand. Learn how to create a story that defines and communicates powerful, positive brand values and actions.
Partial transcription of the video
“Work the Naming What is the name? What are their characteristics? Am I choosing the correct name for my brand? We will answer these and other questions in this lesson. There are many brands and namings globally, better, worse, more different, more creative, more memorable, etc. Let's look at some examples to contextualize this lesson. The Mitsubishi Pajero model clearly could not be used in Chile, because pajero in Chile means slow and that is not a desirable attribute in a vehicle brand. Another example is Colchões Ortobom, a Brazilian mattress brand, that if it is launched at the Latam le...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Techniques: Define Your Brand
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Communication, Copywriting, Narrative, Storytelling, Writing
Pancho González
A course by Pancho González
With more than 20 years' experience in advertising under his belt, Pancho González is the cofounder and creative director of the Inbrax agency, as well as director and VP of IAB Chile. He was named one of the Top 25 Creative Directors 2021 and Top 100 Creative Leaders 2021 by Creativepool, London.
A panel member for some of the biggest advertising festivals in the world, on his own shelves you'll find more than 170 renowned national and international awards such as Cannes, ADC, New York Festivals, FIAP, Webby Awards, Ojo de Iberoamérica, and Grand Effie, to name just a few.
- 100% positive reviews (10)
- 439 students
- 12 lessons (2h 23m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
