Writing Techniques: Define Your Brand

Course final project

A course by Pancho González , Advertising Specialist

Advertising Specialist. Tulsa, Chile.
Joined June 2019
100% positive reviews (10)
439 students
Audio: Spanish
Spanish · English · Portuguese · German · French · Italian · Polish · Dutch

About the final project for: Writing Techniques: Define Your Brand

Writing Techniques: Define Your Brand

“We have reached the end of this course. I want to thank you for your interest and participation. I hope that what I have learned will serve you every time you have to write the history or definition of a brand. Now it's your turn to work on your project (or finish it, if you had already started it throughout the course). To guide you, I will summarize the main steps to follow to carry it out. Choose or create the brand on which you will make your project. Use the presentation format that I gave you and that contains each stage of the project. This will be your guide throughout the course and should be completed as you progress. It will help you develop: your brand definition, personality, story, and name . Follow the structure of work and the tips that I showed you in all the lessons. Look and read all the annexes and documents that I have attached for each unit. Once you have all the sections of the presentation, think about what touch you can make to improve the format . And you will have finished the work of this course! Once you have everything ready, upload your presentation to the forum, clicking on “Create your project”. Tell us about your experiences in creating your project. Leave comments in the group forum and interact with the community. Many times this interaction will help or illuminate you with ideas to move forward. Networking is essential to grow and learn. For my part, I will stop by the forum as soon as I can to comment and answer your questions. Bye!”

Partial transcription of the video

“Final project First of all, I want to thank you all the interest, commitment and participation which has been present throughout the course. I hope that what you have learned during the course It will serve you the next time you write the history or definition of a brand. But that is not all. In these times, it is very important that history or that definition have a positive impact for all the actors of the brand. Remember to choose a brand that motivates you, that inspires you or is very useful to you in your daily life. I also remind you to use the presentation structure of the final cas...”

This transcript is automatically generated, so it may contain mistakes.


Course summary for: Writing Techniques: Define Your Brand

  • Level: Beginner
  • 100% positive reviews (10)
  • 439 students
  • 4 units
  • 12 lessons (2h 23m)
  • 10 downloads
  • Category

    Marketing & Business
  • Areas

    Advertising, Branding & Identity, Communication, Copywriting, Narrative, Storytelling, Writing

Pancho González

Pancho González
A course by Pancho González

Teacher Plus
Advertising Specialist

With more than 20 years' experience in advertising under his belt, Pancho González is the cofounder and creative director of the Inbrax agency, as well as director and VP of IAB Chile. He was named one of the Top 25 Creative Directors 2021 and Top 100 Creative Leaders 2021 by Creativepool, London.

A panel member for some of the biggest advertising festivals in the world, on his own shelves you'll find more than 170 renowned national and international awards such as Cannes, ADC, New York Festivals, FIAP, Webby Awards, Ojo de Iberoamérica, and Grand Effie, to name just a few.


  • 100% positive reviews (10)
  • 439 students
  • 12 lessons (2h 23m)
  • 24 additional resources (10 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
  • Level: Beginner
  • Unlimited access forever

Areas
Writing Techniques: Define Your Brand. Marketing, and Business course by Pancho González

Writing Techniques: Define Your Brand

A course by Pancho González
Advertising Specialist. Tulsa, Chile.
Joined June 2019
  • 100% positive reviews (10)
  • 439 students