Course summary
- 12 lessons (2h 23m)
- 24 downloads (10 files)
- 9 exercises
- Course final project
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U1: Introduction
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U2: What You Need to Know to Write or Create a Brand
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U3: Writing a Brand Story with Positive Impact
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U4: Is the Brand Story Ready for the World to See?
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Final project
Recent projects
Pancho González
A course by Pancho González
Teacher
Plus
Advertising Specialist
With more than 20 years' experience in advertising under his belt, Pancho González is the cofounder and creative director of the Inbrax agency, as well as director and VP of IAB Chile. He was named one of the Top 25 Creative Directors 2021 and Top 100 Creative Leaders 2021 by Creativepool, London.
A panel member for some of the biggest advertising festivals in the world, on his own shelves you'll find more than 170 renowned national and international awards such as Cannes, ADC, New York Festivals, FIAP, Webby Awards, Ojo de Iberoamérica, and Grand Effie, to name just a few.
- 100% positive reviews (10)
- 439 students
- 12 lessons (2h 23m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
