Writing Techniques: Define Your Brand
The Personality of a Brand
A course by Pancho González , Advertising Specialist
About the video: The Personality of a Brand
Overview
“How to create a brand personality? What are the steps to develop it correctly? This is what I am going to explain to you in this lesson.”
In this video lesson Pancho González addresses the topic: The Personality of a Brand, which is part of the Domestika online course: Writing Techniques: Define Your Brand. Learn how to create a story that defines and communicates powerful, positive brand values and actions.
Partial transcription of the video
“The personality of a brand In this lesson you will learn what is brand personality, brand personality, how it is done, how it is created, what makes it up, factors, etc. BRAND PERSONALITY What is brand personality is the first thing we will ask ourselves. I don't know if they have studied it or not, but here in a very entertaining way I am going to tell you what it consists of. The brand personality, in English, brand personality, It is the human component that we give to a brand. It is undoubtedly composed of emotions, it has feeling and consistent behaviors over time, like you, like me, l...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Techniques: Define Your Brand
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Communication, Copywriting, Narrative, Storytelling, Writing
Pancho González
A course by Pancho González
With more than 20 years' experience in advertising under his belt, Pancho González is the cofounder and creative director of the Inbrax agency, as well as director and VP of IAB Chile. He was named one of the Top 25 Creative Directors 2021 and Top 100 Creative Leaders 2021 by Creativepool, London.
A panel member for some of the biggest advertising festivals in the world, on his own shelves you'll find more than 170 renowned national and international awards such as Cannes, ADC, New York Festivals, FIAP, Webby Awards, Ojo de Iberoamérica, and Grand Effie, to name just a few.
- 100% positive reviews (10)
- 439 students
- 12 lessons (2h 23m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
