Writing Techniques: Define Your Brand

Overview

“To begin with, I am going to tell you who I am and what my professional career has been up to now. I think that the moment in which a brand is defined can generate a positive impact on society. Marketing is full of brands and I believe that, from the first moment, the history of a brand must be aligned with the values of those who create it and transmit a value proposition. We can all write and define brands with purpose. This is what motivates me to take this Domestika course.”

In this video lesson Pancho González addresses the topic: About Me, which is part of the Domestika online course: Writing Techniques: Define Your Brand. Learn how to create a story that defines and communicates powerful, positive brand values and actions.

Partial transcription of the video

“Presentation Hello! I want to give you the warmest welcome to this Domestika course, "Writing for brand definition". Welcome and welcome! I want to start by telling you a little about myself, what I do, what I do and how I do it. I'm Pancho González, I'm a publicist, I'm creative. I have dedicated my entire professional career to writing for brands. I love creating, writing. I founded an advertising agency called Inbrax, in which I am also creative general director and I love what I do. I studied Advertising at the University of Santiago, which I have a lot of affection for, but I felt that...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Writing Techniques: Define Your Brand

• Level: Beginner
• 100% positive reviews (10)
• 440 students
• 4 units
• 12 lessons (2h 23m)
• 10 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Branding & Identity, Communication, Copywriting, Narrative, Storytelling, Writing