Writing Techniques: Define Your Brand

Overview

“Here I will explain what a brand is, how to distinguish it and what writing format you should use in order to define it, create it or add a story or value to it. There are many formats to define the writing of a brand. We will see the most used and, through examples and applications, you will understand how to apply it in your project. Some of the notions that we will see during the course are: Branded Content, Brand Values, Brand Naming, Brand Purpose and Brand Positioning.”

In this video lesson Pancho González addresses the topic: Definition of a Brand and Writing Formats 1, which is part of the Domestika online course: Writing Techniques: Define Your Brand. Learn how to create a story that defines and communicates powerful, positive brand values and actions.

Partial transcription of the video

“Definition of a brand and writing formats In this lesson I will teach you some basic concepts and ideas for the definition of your brand. Let's define a brand and its narrative, to which we are going to incorporate your brand personality, we will define your values, your vision, your mission, then write the purpose of the brand and finally have a presentation with your narrative, with your brand writing, and finally be able to have a presentation that transmits to others and others the work that you have created in this course. Upon completion of this course, I will show you what you can do...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Writing Techniques: Define Your Brand

• Level: Beginner
• 100% positive reviews (10)
• 442 students
• 4 units
• 12 lessons (2h 23m)
• 10 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Branding & Identity, Communication, Copywriting, Narrative, Storytelling, Writing