Writing Techniques: Define Your Brand

Overview

“Here you will learn what the purpose of a brand is (Brand Purpose) and, as we saw in the previous unit, you will know how to search for the topic or the social cause with which your brand should connect (you will find this in the Conscious Marketing presentation of Inbrax that is in the attached documents). Some brands are born with a purpose and others incorporate it throughout their development over time. The truth is that, today, when we are defining a brand, we cannot do it without adding this theme, which is the only one that at the end of the road will allow you, from marketing and communications, to generate a positive impact on your stakeholders.”

In this video lesson Pancho González addresses the topic: Brand Purpose, which is part of the Domestika online course: Writing Techniques: Define Your Brand. Learn how to create a story that defines and communicates powerful, positive brand values and actions.

Partial transcription of the video

“brand purpose In this lesson I will teach you what brand purpose is and how we are going to apply it to Inbrax, the brand we have chosen for this work. WRITING THE STORY OF A POSITIVE IMPACT BRAND I want to invite you to write the history of the brand that they are going to choose or that they are going to create with positive impact. I want to explain more although we already saw in Lesson 1 of Unit 2, when it comes to conscious marketing and how it's done, Let's see it more in practice and some advice and tips that will help us a lot to understand how we write a brand with positive impact...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Writing Techniques: Define Your Brand

• Level: Beginner
• 100% positive reviews (10)
• 441 students
• 4 units
• 12 lessons (2h 23m)
• 10 downloads

• Category

  Marketing & Business

• Areas

  Advertising, Branding & Identity, Communication, Copywriting, Narrative, Storytelling, Writing