Writing Techniques: Define Your Brand
Definition of a Brand and Writing Formats 2
A course by Pancho González , Advertising Specialist
About the video: Definition of a Brand and Writing Formats 2
Overview
“In my agency we have a tool called "Conscious Marketing", which I will present to you in this video. Through this tool, you will be able to understand how to write a brand with a focus on impact, positive, triple impact or with a focus on ESG (“Environment”, “Social” and “Governance”).”
In this video lesson Pancho González addresses the topic: Definition of a Brand and Writing Formats 2, which is part of the Domestika online course: Writing Techniques: Define Your Brand. Learn how to create a story that defines and communicates powerful, positive brand values and actions.
Partial transcription of the video
“Definition of a brand and writing formats NEW CITROËN C3 AIRCORSS SUV PRESENTS: ALISON MANDEL IN SUV-WOW COMEDY HOLIDAYS But love... -What? -You exaggerated, how much? Not all of that here. But if we leave for the day! If it fits! Does not fit! Ready, get on, we'll be late. I can't believe everything fits. Dresses? -Nothing remains? -Any! I did bring everything. If I have something left, we buy it there, it doesn't matter. We are ready. Love, we did have something left! The children! BRAND PURPOSE What you have just seen is the work we did for Citroën, which was a webseries with Pedro Rumin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Techniques: Define Your Brand
-
Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Communication, Copywriting, Narrative, Storytelling, Writing
Pancho González
A course by Pancho González
With more than 20 years' experience in advertising under his belt, Pancho González is the cofounder and creative director of the Inbrax agency, as well as director and VP of IAB Chile. He was named one of the Top 25 Creative Directors 2021 and Top 100 Creative Leaders 2021 by Creativepool, London.
A panel member for some of the biggest advertising festivals in the world, on his own shelves you'll find more than 170 renowned national and international awards such as Cannes, ADC, New York Festivals, FIAP, Webby Awards, Ojo de Iberoamérica, and Grand Effie, to name just a few.
- 100% positive reviews (10)
- 440 students
- 12 lessons (2h 23m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
