Brand Voice Strategy: Developing Tone and Personality
Understanding Your Brand Using SWOT
A course by Natasha Clark , Brand Strategist
About the video: Understanding Your Brand Using SWOT
Overview
“A strong brand identity starts with a deep understanding of the brand—its strengths, weaknesses, opportunities, and threats. This strategic analysis will help you make informed choices as you continue in this course.”
In this video lesson Natasha Clark addresses the topic: Understanding Your Brand Using SWOT, which is part of the Domestika online course: Brand Voice Strategy: Developing Tone and Personality. Connect with your audience by defining your brand's style guidelines, and discover how to infuse your brand voice into all of your marketing and communications.
Partial transcription of the video
“ Understanding Your Brand Using SWOT In the last lesson, we learned what a brand voice is and why it's important. In this lesson, we'll talk about how to use a SWOT analysis to better understand your brand. A SWOT analysis is a simple framework to help you understand your brand's strengths, weaknesses, opportunities, and threats. Why do we do a SWOT for brand voice? It's important to ground yourself in a deep understanding of your brand, the good, the bad, and the unknown to help you make informed decisions about what you want to say and how you want to say it. You can use your findings fr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Voice Strategy: Developing Tone and Personality
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing
Natasha Clark
A course by Natasha Clark
Natasha Clark is a brand strategist who has also worked as a creative producer, voiceover artist, and music video producer. After graduating from Howard University in Washington, DC, she started an internship with R&B artists. After working as his brand manager for five years, Natasha worked as a freelance creative producer before becoming the managing editor of Under Armour Newsroom. She is currently the director of brand voice at Pinterest, where she is responsible for overseeing the company’s brand voice and strategy.
Natasha has worked on the creative direction for the RiskHappy lifestyle brand, casting for Red Bull Media House HΔSHTAG$ series, experiential installation for Art All Night DC festival, and content production for the Insight Timer app. She helped produce several music videos for R&B artists and managed his relationships with companies including Kodak, Lionsgate, Rocawear, and Grey Goose.
- 91% positive reviews (55)
- 1,624 students
- 12 lessons (57m)
- 11 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
