Brand Voice Strategy: Developing Tone and Personality
Developing Your Brand’s Personality
A course by Natasha Clark , Brand Strategist
About the video: Developing Your Brand’s Personality
Overview
“In this lesson, I will demonstrate my process to clarify the personality traits that will define my brand voice, making it distinct, authentic, and consistent. ”
In this video lesson Natasha Clark addresses the topic: Developing Your Brand’s Personality, which is part of the Domestika online course: Brand Voice Strategy: Developing Tone and Personality. Connect with your audience by defining your brand's style guidelines, and discover how to infuse your brand voice into all of your marketing and communications.
Partial transcription of the video
“ Developing Your Brand's Personality In the last lesson, we talked about your brand voice principles. In this lesson, we'll develop your brand's personality. Why define your brand's personality? Because without a personality to anchor it, your voice can go in any direction. A well fleshed-out brand personality will help keep your voice consistent, authentic, and effective. Let's use Koob as an example and write some email subject lines, announcing an exciting new collection of notebooks, but plot twist, we'll write them from the perspective of a few different personalities, starting with m...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Voice Strategy: Developing Tone and Personality
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing
Natasha Clark
A course by Natasha Clark
Natasha Clark is a brand strategist who has also worked as a creative producer, voiceover artist, and music video producer. After graduating from Howard University in Washington, DC, she started an internship with R&B artists. After working as his brand manager for five years, Natasha worked as a freelance creative producer before becoming the managing editor of Under Armour Newsroom. She is currently the director of brand voice at Pinterest, where she is responsible for overseeing the company’s brand voice and strategy.
Natasha has worked on the creative direction for the RiskHappy lifestyle brand, casting for Red Bull Media House HΔSHTAG$ series, experiential installation for Art All Night DC festival, and content production for the Insight Timer app. She helped produce several music videos for R&B artists and managed his relationships with companies including Kodak, Lionsgate, Rocawear, and Grey Goose.
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- 1,624 students
- 12 lessons (57m)
- 11 additional resources (3 files)
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- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
