Brand Voice Strategy: Developing Tone and Personality
What You Can Do With a Brand Voice Playbook
A course by Natasha Clark , Brand Strategist
About the video: What You Can Do With a Brand Voice Playbook
Overview
“You have your brand voice. Let’s see how you can put it into action!”
In this video lesson Natasha Clark addresses the topic: What You Can Do With a Brand Voice Playbook, which is part of the Domestika online course: Brand Voice Strategy: Developing Tone and Personality. Connect with your audience by defining your brand's style guidelines, and discover how to infuse your brand voice into all of your marketing and communications.
Partial transcription of the video
“ What You Can Do With a Brand Voice Playbook In the last lesson, we created style guidelines for your brand voice. In this lesson, we'll learn how you can put the brand voice playbook into action. Now that you've organized your thoughts on these templates that I've provided, you may be thinking, "What next? How do I turn this into something useful moving forward?" Look, I'm not a designer. I tend to do the easiest thing possible, which is to create a document. I use Google Docs, Coda Docs, anything that I can go back and edit over time because as we'll discuss later, your brand voice is al...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Voice Strategy: Developing Tone and Personality
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing
Natasha Clark
A course by Natasha Clark
Natasha Clark is a brand strategist who has also worked as a creative producer, voiceover artist, and music video producer. After graduating from Howard University in Washington, DC, she started an internship with R&B artists. After working as his brand manager for five years, Natasha worked as a freelance creative producer before becoming the managing editor of Under Armour Newsroom. She is currently the director of brand voice at Pinterest, where she is responsible for overseeing the company’s brand voice and strategy.
Natasha has worked on the creative direction for the RiskHappy lifestyle brand, casting for Red Bull Media House HΔSHTAG$ series, experiential installation for Art All Night DC festival, and content production for the Insight Timer app. She helped produce several music videos for R&B artists and managed his relationships with companies including Kodak, Lionsgate, Rocawear, and Grey Goose.
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- 12 lessons (57m)
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- Audio: English
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- Level: Beginner
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