Brand Voice Strategy: Developing Tone and Personality
What Is Brand Voice?
A course by Natasha Clark , Brand Strategist
About the video: What Is Brand Voice?
Overview
“Before we get started, let’s make sure we have a shared definition of the brand voice. Then, I will explain the goals you will accomplish by creating your brand voice playbook.”
In this video lesson Natasha Clark addresses the topic: What Is Brand Voice?, which is part of the Domestika online course: Brand Voice Strategy: Developing Tone and Personality. Connect with your audience by defining your brand's style guidelines, and discover how to infuse your brand voice into all of your marketing and communications.
Partial transcription of the video
“ What Is Brand Voice? In the last lesson, I talked about my inspirations and influences. In this lesson, we'll talk about what a brand voice is and why it's important for you to define yours? What is brand voice? Brand voice is how you express the distinct personality of your brand through words to communicate with your audiences. This is the basis of your relationship with consumers and it's how you'll express your brand's values and value propositions. A successful brand strategy includes a well-defined brand identity, which is comprised of your visual designs system and your brand voice...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Voice Strategy: Developing Tone and Personality
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing
Natasha Clark
A course by Natasha Clark
Natasha Clark is a brand strategist who has also worked as a creative producer, voiceover artist, and music video producer. After graduating from Howard University in Washington, DC, she started an internship with R&B artists. After working as his brand manager for five years, Natasha worked as a freelance creative producer before becoming the managing editor of Under Armour Newsroom. She is currently the director of brand voice at Pinterest, where she is responsible for overseeing the company’s brand voice and strategy.
Natasha has worked on the creative direction for the RiskHappy lifestyle brand, casting for Red Bull Media House HΔSHTAG$ series, experiential installation for Art All Night DC festival, and content production for the Insight Timer app. She helped produce several music videos for R&B artists and managed his relationships with companies including Kodak, Lionsgate, Rocawear, and Grey Goose.
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- 1,624 students
- 12 lessons (57m)
- 11 additional resources (3 files)
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- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
