Brand Voice Strategy: Developing Tone and Personality
Brand Voice Principles
A course by Natasha Clark , Brand Strategist
About the video: Brand Voice Principles
Overview
“It's time to figure out the "why" behind the "what". Let's clarify the core principles that will characterize your brand! ”
In this video lesson Natasha Clark addresses the topic: Brand Voice Principles, which is part of the Domestika online course: Brand Voice Strategy: Developing Tone and Personality. Connect with your audience by defining your brand's style guidelines, and discover how to infuse your brand voice into all of your marketing and communications.
Partial transcription of the video
“ Brand Voice Principles In the previous lesson, I taught you how to identify your audience. In this lesson, we'll discover your brand voice principles. A wise man named Simon Sinek once said, "Start with why." Here, you'll think about the world outside the walls of your brand, the "why" behind your words that will help you connect with your audience. We'll identify the top principles that will define your brand voice. You can do two or ten, but I suggest around three or four because they're doable, enough to help you create guardrails without boxing you in too much. We'll add these to your...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Voice Strategy: Developing Tone and Personality
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing
Natasha Clark
A course by Natasha Clark
Natasha Clark is a brand strategist who has also worked as a creative producer, voiceover artist, and music video producer. After graduating from Howard University in Washington, DC, she started an internship with R&B artists. After working as his brand manager for five years, Natasha worked as a freelance creative producer before becoming the managing editor of Under Armour Newsroom. She is currently the director of brand voice at Pinterest, where she is responsible for overseeing the company’s brand voice and strategy.
Natasha has worked on the creative direction for the RiskHappy lifestyle brand, casting for Red Bull Media House HΔSHTAG$ series, experiential installation for Art All Night DC festival, and content production for the Insight Timer app. She helped produce several music videos for R&B artists and managed his relationships with companies including Kodak, Lionsgate, Rocawear, and Grey Goose.
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- 1,624 students
- 12 lessons (57m)
- 11 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
