Brand Voice Strategy: Developing Tone and Personality
About Me
A course by Natasha Clark , Brand Strategist
About the video: About Me
Overview
“To begin, I will explore my journey to where I am now and share some lessons I picked up along the way.”
In this video lesson Natasha Clark addresses the topic: About Me, which is part of the Domestika online course: Brand Voice Strategy: Developing Tone and Personality. Connect with your audience by defining your brand's style guidelines, and discover how to infuse your brand voice into all of your marketing and communications.
Partial transcription of the video
“About Me Hi, I'm Natasha Clark, and I'm a brand strategist. I'm best known for my work as director of brand voice at Pinterest and as the managing editor of Under Armour's newsroom. I've taken a winding path to get here, but the common theme throughout my career has been a focus on brand identity and storytelling. Depending on the organization or project, that comes to life in different ways, but I ask myself and my collaborators, "What's the best story to tell here?" and "What's the right way to tell it to reach the people that we want to connect with?" When I was at college at Howard Univ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Voice Strategy: Developing Tone and Personality
-
Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing
Natasha Clark
A course by Natasha Clark
Natasha Clark is a brand strategist who has also worked as a creative producer, voiceover artist, and music video producer. After graduating from Howard University in Washington, DC, she started an internship with R&B artists. After working as his brand manager for five years, Natasha worked as a freelance creative producer before becoming the managing editor of Under Armour Newsroom. She is currently the director of brand voice at Pinterest, where she is responsible for overseeing the company’s brand voice and strategy.
Natasha has worked on the creative direction for the RiskHappy lifestyle brand, casting for Red Bull Media House HΔSHTAG$ series, experiential installation for Art All Night DC festival, and content production for the Insight Timer app. She helped produce several music videos for R&B artists and managed his relationships with companies including Kodak, Lionsgate, Rocawear, and Grey Goose.
- 91% positive reviews (55)
- 1,624 students
- 12 lessons (57m)
- 11 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
