Brand Voice Strategy: Developing Tone and Personality

Natasha Clark is a brand strategist who has also worked as a creative producer, voiceover artist, and music video producer. After graduating from Howard University in Washington, DC, she started an internship with R&B artists. After working as his brand manager for five years, Natasha worked as a freelance creative producer before becoming the managing editor of Under Armour Newsroom. She is currently the director of brand voice at Pinterest, where she is responsible for overseeing the company’s brand voice and strategy.

Natasha has worked on the creative direction for the RiskHappy lifestyle brand, casting for Red Bull Media House HΔSHTAG$ series, experiential installation for Art All Night DC festival, and content production for the Insight Timer app. She helped produce several music videos for R&B artists and managed his relationships with companies including Kodak, Lionsgate, Rocawear, and Grey Goose.