Brand Voice Strategy: Developing Tone and Personality
A course by Natasha Clark , Brand Strategist
Connect with your audience by defining your brand's style guidelines, and discover how to infuse your brand voice into all of your marketing and communications
Just like your voice is an extension of your personality, a brand voice is an extension of a brand’s personality. It is also a way to connect with your audience in a way that is both meaningful and impactful. Through branding and storytelling techniques, Natasha Clark has helped define the brand voice for Under Armour and Pinterest.
In this course, Natasha reveals how to create a compelling brand voice strategy from scratch. Learn how to fully understand a brand and its audience, write a brand voice playbook, and discover the different places it can be used. Define and develop a compelling brand identity that truly resonates with people.
What will you learn in this online course?
12 lessons & 11 downloads
- 91% positive reviews (56)
- 1,681 students
- 12 lessons (57m)
- 11 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a brand voice playbook that you can use to develop communication and marketing materials.
Projects by course students
Who is this online course for?
This course is for artists, creatives, marketers, or anyone who want to create a compelling brand identity.
Requirements and materials
No previous experience is required.
You just need working knowledge of Google Docs and an interest in branding.
Reviews
Natasha Clark
A course by Natasha Clark
Natasha Clark is a brand strategist who has also worked as a creative producer, voiceover artist, and music video producer. After graduating from Howard University in Washington, DC, she started an internship with R&B artists. After working as his brand manager for five years, Natasha worked as a freelance creative producer before becoming the managing editor of Under Armour Newsroom. She is currently the director of brand voice at Pinterest, where she is responsible for overseeing the company’s brand voice and strategy.
Natasha has worked on the creative direction for the RiskHappy lifestyle brand, casting for Red Bull Media House HΔSHTAG$ series, experiential installation for Art All Night DC festival, and content production for the Insight Timer app. She helped produce several music videos for R&B artists and managed his relationships with companies including Kodak, Lionsgate, Rocawear, and Grey Goose.
Content
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U1
Nice to Meet You
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About Me
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Influences
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U2
Brand Voice Basics
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What Is Brand Voice?
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Understanding Your Brand Using SWOT
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Understanding Your Audience
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U3
Let’s Get Started
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Brand Voice Principles
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Developing Your Brand’s Personality
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Tones for Your Brand Voice
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Style Guidelines
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U4
Let Your Brand Voice Be Heard
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What You Can Do With a Brand Voice Playbook
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Your Ever-Evolving Brand Voice
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Brand Voice for a Personal Brand
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FP
Final project
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Brand Voice Strategy: Developing Tone and Personality
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What to expect from a Domestika course
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Learn valuable methods and techniques explained by top experts in the creative sector.
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Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Me ha gustado su naturalidad y personalidad explicando el proceso. Lo hace fácil
Muy interesante
Curso bem interessante. Aborda a construção do tom de voz da marca, citando exemplos e como se chega às definições da sua linguagem de marca. É um curso básico, mas foi essencial para o meu entendimento sobre o assunto.
Natasha's approach to imparting her knowledge is quite refreshing and authentic. Her pleasant personality and tone of voice makes her very personable. An in-depth section on verbal branding could definitely be a good addition to the course content.
Direta e criativa, esta professora fornece uma base sólida para a criação de guia de voz de marcas. Recomendo!