Brand Voice Strategy: Developing Tone and Personality
Tones for Your Brand Voice
A course by Natasha Clark , Brand Strategist
About the video: Tones for Your Brand Voice
Overview
“Next, I will explain the importance of tone. You will see how to adjust your voice to different audiences and situations.”
In this video lesson Natasha Clark addresses the topic: Tones for Your Brand Voice, which is part of the Domestika online course: Brand Voice Strategy: Developing Tone and Personality. Connect with your audience by defining your brand's style guidelines, and discover how to infuse your brand voice into all of your marketing and communications.
Partial transcription of the video
“ Tones for Your Brand Voice In the last lesson, we figured out personality traits for your brand. In this lesson, we'll talk about tones for your brand voice. The brand tone is how your voice flexes according to different audiences and situations. Let's explore some examples. The first example is two customer service emails I received. I mentioned Telfar earlier in my influences. Remember their brand motto, "Not for you, for everyone." This means they're here to serve everyone, they're straightforward but they're not catering to anyone's whim. This company makes the hottest bags right now....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Voice Strategy: Developing Tone and Personality
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing
Natasha Clark
A course by Natasha Clark
Natasha Clark is a brand strategist who has also worked as a creative producer, voiceover artist, and music video producer. After graduating from Howard University in Washington, DC, she started an internship with R&B artists. After working as his brand manager for five years, Natasha worked as a freelance creative producer before becoming the managing editor of Under Armour Newsroom. She is currently the director of brand voice at Pinterest, where she is responsible for overseeing the company’s brand voice and strategy.
Natasha has worked on the creative direction for the RiskHappy lifestyle brand, casting for Red Bull Media House HΔSHTAG$ series, experiential installation for Art All Night DC festival, and content production for the Insight Timer app. She helped produce several music videos for R&B artists and managed his relationships with companies including Kodak, Lionsgate, Rocawear, and Grey Goose.
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- 1,624 students
- 12 lessons (57m)
- 11 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
