Brand Voice Strategy: Developing Tone and Personality
Style Guidelines
A course by Natasha Clark , Brand Strategist
About the video: Style Guidelines
Overview
“To conclude this unit, I will get into the nitty gritty of punctuation, grammar, number usage, and other small details that will bring your voice to life.”
In this video lesson Natasha Clark addresses the topic: Style Guidelines, which is part of the Domestika online course: Brand Voice Strategy: Developing Tone and Personality. Connect with your audience by defining your brand's style guidelines, and discover how to infuse your brand voice into all of your marketing and communications.
Partial transcription of the video
“ Style Guidelines In the last lesson, we talked about tone and how it flexes across different audiences and situations. In this lesson, we'll dig into style guidelines, those small details that bring your voice to life. Let's get into it. Developing Style Guidelines Let's talk about style guidelines. These are the details that will bring your voice to life. Before we get into details, let's talk about the types of copy you might be developing. Some marketing assets you could develop are campaigns to promote your product, sales decks to sell your product, and social assets and captions. As ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Voice Strategy: Developing Tone and Personality
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing
Natasha Clark
A course by Natasha Clark
Natasha Clark is a brand strategist who has also worked as a creative producer, voiceover artist, and music video producer. After graduating from Howard University in Washington, DC, she started an internship with R&B artists. After working as his brand manager for five years, Natasha worked as a freelance creative producer before becoming the managing editor of Under Armour Newsroom. She is currently the director of brand voice at Pinterest, where she is responsible for overseeing the company’s brand voice and strategy.
Natasha has worked on the creative direction for the RiskHappy lifestyle brand, casting for Red Bull Media House HΔSHTAG$ series, experiential installation for Art All Night DC festival, and content production for the Insight Timer app. She helped produce several music videos for R&B artists and managed his relationships with companies including Kodak, Lionsgate, Rocawear, and Grey Goose.
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- 12 lessons (57m)
- 11 additional resources (3 files)
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- Audio: English
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- Level: Beginner
- Unlimited access forever
