Brand Voice Strategy: Developing Tone and Personality
Your Ever-Evolving Brand Voice
A course by Natasha Clark , Brand Strategist
About the video: Your Ever-Evolving Brand Voice
Overview
“Society, culture, and people all evolve over time. So should your voice! In this lesson, I will share some techniques to keep your brand voice from fossilizing.”
In this video lesson Natasha Clark addresses the topic: Your Ever-Evolving Brand Voice, which is part of the Domestika online course: Brand Voice Strategy: Developing Tone and Personality. Connect with your audience by defining your brand's style guidelines, and discover how to infuse your brand voice into all of your marketing and communications.
Partial transcription of the video
“ Your Ever-Evolving Brand Voice In the last lesson, we talked about putting your brand voice to use. In this lesson, we'll talk about how to evolve it over time. Society, culture and people are always evolving. So should your voice. Let's talk about some techniques to keep your voice from getting stale. Firstly, do not try to keep up with pop culture unless it's true to your brand. Think about Wendy's, that's definitely their brand. They're always making snarky responses to their competitors on social media. They record diss tracks. They insert themselves into cultural conversation. If tha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Voice Strategy: Developing Tone and Personality
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing
Natasha Clark
A course by Natasha Clark
Natasha Clark is a brand strategist who has also worked as a creative producer, voiceover artist, and music video producer. After graduating from Howard University in Washington, DC, she started an internship with R&B artists. After working as his brand manager for five years, Natasha worked as a freelance creative producer before becoming the managing editor of Under Armour Newsroom. She is currently the director of brand voice at Pinterest, where she is responsible for overseeing the company’s brand voice and strategy.
Natasha has worked on the creative direction for the RiskHappy lifestyle brand, casting for Red Bull Media House HΔSHTAG$ series, experiential installation for Art All Night DC festival, and content production for the Insight Timer app. She helped produce several music videos for R&B artists and managed his relationships with companies including Kodak, Lionsgate, Rocawear, and Grey Goose.
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- 12 lessons (57m)
- 11 additional resources (3 files)
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- Audio: English
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- Level: Beginner
- Unlimited access forever
