Brand Voice Strategy: Developing Tone and Personality
Influences
A course by Natasha Clark , Brand Strategist
About the video: Influences
Overview
“In this lesson, I will tell you a few brand voices that inspire me.”
In this video lesson Natasha Clark addresses the topic: Influences, which is part of the Domestika online course: Brand Voice Strategy: Developing Tone and Personality. Connect with your audience by defining your brand's style guidelines, and discover how to infuse your brand voice into all of your marketing and communications.
Partial transcription of the video
“ Influences In the last lesson, I shared my journey into the world of brand voice. In this lesson, I'll share some of my influences. One of my influences is my cousin/best friend. She's one of the coolest people I know. I've looked up to her since childhood though we were the same age. I always wanted her opinion. She even approved the shirt that I have on today. What stands out about her is she has such a strong voice, point of view, and even look. When she walks into a room from head to toe, she's just done. She has built a great personal brand that helped her grow in the beauty industry...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Voice Strategy: Developing Tone and Personality
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Category
Marketing & Business -
Areas
Brand Strategy, Communication, Digital Marketing
Natasha Clark
A course by Natasha Clark
Natasha Clark is a brand strategist who has also worked as a creative producer, voiceover artist, and music video producer. After graduating from Howard University in Washington, DC, she started an internship with R&B artists. After working as his brand manager for five years, Natasha worked as a freelance creative producer before becoming the managing editor of Under Armour Newsroom. She is currently the director of brand voice at Pinterest, where she is responsible for overseeing the company’s brand voice and strategy.
Natasha has worked on the creative direction for the RiskHappy lifestyle brand, casting for Red Bull Media House HΔSHTAG$ series, experiential installation for Art All Night DC festival, and content production for the Insight Timer app. She helped produce several music videos for R&B artists and managed his relationships with companies including Kodak, Lionsgate, Rocawear, and Grey Goose.
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- 12 lessons (57m)
- 11 additional resources (3 files)
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- Audio: English
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- Level: Beginner
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