Visual-Identity Design for Products

Brand Book

A course by HI ESTUDIO , Design Studio

100% positive reviews (5)

253 students

Audio: Spanish

· · · · · · ·

About the video: Brand Book

Overview

“You need to have a presentation with everything done that supports the project and you can present to the client. We will show you how we make this presentation. ”

In this video lesson HI ESTUDIO addresses the topic: Brand Book, which is part of the Domestika online course: Visual-Identity Design for Products. Learn to tell the story of a product through its packaging, name, and graphic elements to help it stand the test of time .

Partial transcription of the video

“brand book We like to show the final project with what we develop in the course to our clients. It is very important that customers or the consumer know where the whole project came from. In this document we show where the naming came from, the graphic references, conceptualization, key messages, everything related to drink. We also show the use of color, labels and a final image of our dressed packaging. This helps us to have our entire project in one book and also show a look and feel of how the whole brand has to be seen in general. It is a compilation of all the work we do. Next, we wil...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual-Identity Design for Products

Level: Beginner
100% positive reviews (5)
253 students
4 units
15 lessons (1h 56m)
9 downloads

Category
Design
Areas
Branding & Identity, Communication, Creativity, Graphic Design, Packaging

HI ESTUDIO

A course by HI ESTUDIO

Teacher Plus

Design Studio

Together, industrial designer Alan Aguiñaga and product designer Gabriel Cuevas make up Hi! Estudio, a multidisciplinary Mexican studio specialized in integral design. They are passionate about exploring the identity of a country both graphically and conceptually, delving into cultural facets, local legends, and patron saints of festivities and folklore.

For them, packaging is what generates interaction between users, which is why they love creating products that invite users to enter into dialogues. Throughout their career, they've created around 100 brands for spirits and beers, obtaining international mentions and winning industry competitions at a national level.