Visual-Identity Design for Products

Merchandise

A course by HI ESTUDIO , Design Studio

100% positive reviews (5)

253 students

Audio: Spanish

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About the video: Merchandise

Overview

“It is important that the brand is surrounded by alternative elements to the bottle, elements that help you complement it. In this lesson you will see some examples and see how to develop merch that revolves around the concept. ”

In this video lesson HI ESTUDIO addresses the topic: Merchandise, which is part of the Domestika online course: Visual-Identity Design for Products. Learn to tell the story of a product through its packaging, name, and graphic elements to help it stand the test of time .

Partial transcription of the video

“merchandise During the course we have developed some auxiliary elements that can help us complement our brand. In this case we will make a collection of three to five pieces that complement our drink. It is about generating merch that encourages the purchase or interest in other types of consumers. It is important that what we develop is connected at some point with our brand, What does it have to do with tone of voice? with character or with drink. We will generate a collection of clothing for our Mexican gin. I show you how we are developing it. In the course of the course we have develop...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual-Identity Design for Products

Level: Beginner
100% positive reviews (5)
253 students
4 units
15 lessons (1h 56m)
9 downloads

Category
Design
Areas
Branding & Identity, Communication, Creativity, Graphic Design, Packaging

HI ESTUDIO

A course by HI ESTUDIO

Teacher Plus

Design Studio

Together, industrial designer Alan Aguiñaga and product designer Gabriel Cuevas make up Hi! Estudio, a multidisciplinary Mexican studio specialized in integral design. They are passionate about exploring the identity of a country both graphically and conceptually, delving into cultural facets, local legends, and patron saints of festivities and folklore.

For them, packaging is what generates interaction between users, which is why they love creating products that invite users to enter into dialogues. Throughout their career, they've created around 100 brands for spirits and beers, obtaining international mentions and winning industry competitions at a national level.